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It looks like local business reviews did not make the cut in Google’s latest update to Google+. In an attempt to redesign its social product, Google is placing a greater focus on its Communities and Collections features, and completely removes the display of reviews and other local business information such as addresses, phone numbers, business Read More
Facebook users who consistently engage with holiday content found on Facebook and Instagram can expect to be served some holiday-related ads from on the social network, thanks to a new ad target segment. The new segment, which will be available Thanksgiving to New Year’s day, allows brands to reach customers who are “highly engaged” with content Read More
Google is introducing a new insights tool that is set to give retailers a better understanding of customers’ shopping habits in the U.S. at a local level. Currently in beta testing, the new Shopping Insights feature will highlight search intent trends for 5,000 of the most popular products sold on Google Shopping. This new tool will Read More
When it comes to advertising on social media, Facebook is our absolute favorite! No other social channel makes it easier to set up campaigns, gives you a wide range of targeting options, and is as determined to help you generate more leads and sales for your business. Just take a look at the proof: Facebook’s Read More