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Within the past week Facebook has made a couple of interesting deals regarding live-streaming: 1.) the social media giant entered into a live-streaming partnership with the MLB where games will air weekly on Facebook, and 2.) Facebook entered into a deal with ESL, a global esports company, to bring well over 5,000 hours of esports Read More
A question inbound marketers regularly struggle with is when is the optimal time to send an email so that it will be clicked, opened and responded to. Recent research from marketing group Propeller strives to answer just that. The Best Time to Send an Email Is… There are some similarities between different groups as to Read More
A report released by iab in late April 2017 revealed what most marketers already know: there has been an increase in mobile search advertising spending. This makes sense given the growing number of consumers who were conducting searches via their mobile devices. What has shocked marketers is just how much of an increase there has Read More
Wondering how your emails can stop getting lost in your subscriber’s inbox? Then you may need to change your email marketing strategy. For years marketers have stressed the importance of having a great subject line. But one study conducted by Yes Lifecycle Marketing has shown that maybe sometimes having no offer in the subject line Read More