Email Marketing | 5.19.17
A question inbound marketers regularly struggle with is when is the optimal time to send an email so that it will be clicked, opened and responded to. Recent research from marketing group Propeller strives to answer just that.
The Best Time to Send an Email Is…
There are some similarities between different groups as to what time and day is best for sending an email, but the real answer to the question is “it depends.”
Email recipients were broken down into three groups:
- Entrepreneurs and workaholics
- B2B (8-5 office workers who do not check their work emails at home)
- B2C (consumers)
Across the board the best day to send an email, if you want it to be opened, was on a Saturday, but the best times were different. For entrepreneurs, workaholics and B2B emails, the best time to send an email was at 10:00 a.m. For B2C, the best time to send an email on a Saturday was at midnight.
When to Send to Get Clicks
Entrepreneurs, workaholics and consumers were more likely to click on an email on a Saturday, with entrepreneurs and workaholics clicking on them if the email was sent at 10:00 a.m. and consumers more likely to click on the email if the message was sent at midnight. The best time to send an email B2B was on a Tuesday at 10:00 a.m.
When to Send to Get Responses
Workaholics, entrepreneurs and consumers were once again similar when it came to responding to emails with all groups being most likely to reply if it was sent on a Saturday. For entrepreneurs and workaholics, however, the best time to send the message was once again at 10:00 a.m. while consumers were more likely to respond if the email was sent at 6:00 a.m. If you’re sending an email B2B, the best time to get a response is if it is sent on a Tuesday at 8:00 a.m.
Need Help with Your Email Marketing Campaign?
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