Blog
Bing Ads has introduced a pilot program designed to help marketers and advertisers reach their target customers. American users will be able to take advantage of their new In-Market Audiences, and advertisers worldwide will be able to make use of the new Custom Audiences feature. Bing Ads Finds Ideal Audiences with In-Market Audiences In-Market Audiences Read More
Voice search is growing and it is changing the way brands have to optimize their online content for the 21st century consumer. Comscore recently predicted that voice searches would account for 50% of all searches on the Internet while Google’s CEO, Sundar Pichai, announced last year that 20% of all queries on its Android devices Read More
Over the past few years hashtags have transformed from something fun and experimental to an essential marketing tool that helps businesses promote their products or services. According to a study by Simply Measured, posts with at least one hashtag have an average of 12.6% more engagement than those which don’t. The Benefits of Hashtags There Read More
Google has introduced a brand new tool called the Ad Experience Report which is designed to help website publishers identify annoying and invasive ads on their site. The Ad Experience Report measures how well an ad on a website complies with the Better Ads Standards (developed by the Coalition for Better Ads). When activated, the Read More