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YouTube has launched a new ad format called “TrueView for Reach” which allows viewers to skip short ads on its network. Advertisers have the option of creating advertisements as short as 6 seconds in length. Users are able to skip such advertisements after 5 seconds of viewing. While brands may be concerned about losing Read More
Selling products or services to any generation is a challenge, but millennials have a lot of advertisers scratching their heads and struggling to come up with solid marketing campaigns. This is because of a number of factors, like: Millennials are multi-taskers. The 18 to 34 years of age crowd enjoy using multiple devices simultaneously and Read More
Facebook and a third party contracted by the network, Cambridge Analytica, are currently embroiled in a massive data privacy scandal after the data of 50 million Facebook users was pulled and used for purposes still not entirely clear to the public. To gain access to the data, Global Science Research, hired by Cambridge Analytica, created Read More
Google is making greater strides towards taking on Amazon’s online shopping market dominance with their newly announced program Google Shopping Actions. The tech giant shared that the majority of questions users ask about what, where and how to purchase a product online leads to a sale on Amazon. Shopping Actions, which works across Google’s Search, Read More