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Twitter officially jumped into the video advertising market today by introducing autoplay videos with a special guarantee to advertisers: Unless the promoted video is 100% viewable (not half seen or scrolled by) and has been watched for at least 3 seconds, Twitter will not charge advertisers for the view. How Will Autoplay Twitter Video Ads Read More
Are you curious to know how effective social media is for small businesses? Social Media Examiner’s Social Media Marketing Industry Report, which surveyed 3,720 marketers, business owners, and soloprenuers from the U.S. and overseas, found some meaningful social media trends we thought would be important for small businesses to note. 1. Social Media is Critical Read More
A new tweak to the Facebook News Feed may rank the content users spend a longer time reading higher than the content that receives lots of likes and clicks. When users spend “significantly more time on a particular story in the news feed than the majority of other stories they look at” and promote it Read More
Twitter advertising is a great option for businesses that would like to give their tweets or accounts an added boost. Twitter ad campaigns can be effective in broadening your reach and generated new leads for your brand. And the many different ad options Twitter provides doesn’t hurt either. In this guide, we’ll walk through the Read More