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There’s no doubt that Facebook ads have been very successful for many businesses. To improve the its advertising experience and drive even more results for advertisers, Facebook announced a new conversion lift measurement that will prove to be super helpful. This new tool, first introduced in January 2015, will allow advertisers to compare multiple Facebook Read More
Twitter has been stepping it up with a whole new look to their profiles, TV targeting, and native advertising. In addition to these exciting new features, Twitter promised advertisers that it would be rolling out new types of ads this year and they’ve released one new type of ad unit that promises to drive more Read More
3 Things to Keep in Mind When Creating a Successful Email Campaign
Digital Media Marketing, SSP In the News
While email marketing seems to be the oldest form of digital marketing to date, it still proves to be the most powerful means a marketer has to reach consumers. In fact, according to sources, mid-sized businesses are enjoying an average of 246% ROI thanks to email marketing! And while not as glamorous social media, email Read More
With its visually attractive interface and its steadfast focus on products, Pinterest has proved to be a driving force online. One very strong aspect of Pinterest is that it’s a perfect combination of search and social, or as some like to describe as, “searcial”. On Wednesday, Pinterest released a couple of improvements to its search Read More