Blog
Since the beginning, many marketers have wondered about the effectiveness of mobile advertising. Is it worth the ad dollars? According to a new study, mobile devices are playing a huge role in product and brand discovery more than laptops and desktop devices and the impact of mobile ads is growing. The “Mobile Audience Insights Report” Read More
With organic reach on social media slowly dwindling, advertising on Facebook has been a topic of discussion and consideration for many businesses. Facebook has recently stepped up to the plate with an introduction of a few advertising options within the last year to help businesses reach the audiences they want. In this article, we’ll review Read More
Have you incorporated Pinterest into your marketing mix yet? According to new study, there are currently 47 million active users on Pinterest and that audience is expected to grow. What’s more, Pinterest presents marketers with many opportunities to reach out to their customers and help them along the buying process through its attractive visual interface. Read More
Google’s online video site, YouTube, will be upping its appeal to product-based merchandisers very soon with the introduction of a new ad format called TrueView for Shopping. Built in the same way as YouTube’s card-style annotations, the mobile-friendly ad format will give advertisers an option to highlight featured products or related information within an ad Read More