Instagram has a new app out today and it will change the way you post Instagram videos. The new Hyperlapse app promises iPhone users smooth, professional-level video clips and even lets users timelapse videos without pricey equipment involved. Timelapse is a video technique that captures footage a lower frame rate. This means that videographers can  Read More

As a follow up to the introduction of Instagram advertising back in November 2013, Instagram is now rolling out  tools for advertisers to track the success of their campaigns. This was announced yesterday in a post on the Instagram for Business blog. According to the post, the new set of tools will offer advertisers insight  Read More

Every business, no matter ecommerce, brick and mortar, corporation, startup, or mom and pop shop can deny social media’s importance within the last five years. In those five years, there have been a surmountable number of new social media platforms that continue to pop up on the web. Some more successful than others, but nonetheless,  Read More

Your brand’s online reputation isn’t just made up of the reviews or ratings you receive on popular review sites. It’s about the relationships you build with your customers over time. This includes the interactions you have with both happy and unhappy customers through social media. Social media allows both customers and businesses to have a  Read More