Blogs
Search Engine Marketing
The Customer Reviews You Need to Respond To
Content Marketing, Google, Local Marketing, Reputation Management, Search Engine Marketing, Search Engine Optimization
There are only so many hours in a day. As a busy pool and spa business, responding to customer reviews online can take up a lot of time you may not really have to spare. Responding to reviews is important. According to Yext, businesses that reply to their customers see an average star rating increase Read More
Give Your Online Marketing Strategy Some Love This Valentine’s Day
Digital Media Marketing, Search Engine Marketing, Search Engine Optimization
Valentine’s Day is a day of showing our love, affection and appreciation to friends, family and loved ones. What it should also be is a time to show some extra love and devotion to our online marketing strategy. This holiday is when your online marketing strategy has hit the one-and-a-half month mark in your first Read More
Proof Social Media Marketing Is Essential for Reaching Millennial Shoppers
Digital Media Marketing, Search Engine Marketing, Social Media
The U.S. Census Bureau’s International Database has revealed that Millennials (a.k.a. those born between 1980 and 2000) make up 25% of the world’s population. As of June 2015, Millennials officially outnumbered the previous largest generation, the Baby Boomers. This is good news for businesses and marketers alike as it means that there is a whole Read More
Organic and Paid Search Ads on Google: What You Need To Know
Content Marketing, Digital Media Marketing, Email Marketing, Google, Search Engine Marketing
Entrepreneurs and business owners often find themselves embroiled in a debate between organic ads and paid search ads. Paid search ads, while effective, are taking away from from a company’s bottom line while organic ads are “free”. here is a reason why we have put “free” in quotes, and we will dig a bit deeper Read More