Blogs
Search Engine Marketing
3 Ways to Get Your Brand Recognized and Boost Sales on Groundhog Day (and on Other Quirky Holidays)
Local Marketing, Search Engine Marketing
Quirky holidays are all around us, and the next one is Groundhog Day. People associate “Groundhog Day” with either the day itself (when Punxsutawney Phil predicts if we will have 6 more weeks of winter or an early spring) or the movie (where Bill Murray repeats the same day over… and over… and over…). But Read More
Football-Related YouTube Watch Time Increases over 90% Year-Over-Year
Content Marketing, Digital Media Marketing, Search Engine Marketing, Social Media
Football culture is about to bring friends and family together again on February 5th, 2017 for Super Bowl LI. In an interesting twist, it also brings people to YouTube. YouTube has shared that football-related YouTube watch time has increased over 90% year over year, and the videos being watched are not only replay videos. Three Read More
Give Your Marketing Campaign a Lift with the Perfect Hashtag
Content Marketing, Digital Media Marketing, Search Engine Marketing
Hashtags are everywhere. From friendly conversations both online and off to television advertisements and larger-than-life billboards, hashtags have become more than just “some trend”. They have become a useful marketing tool which helps those tracking them organize and categorize content. What many marketers and business owners do not know is that hashtags can also be Read More
Last week, Google announced that, starting in September, it will be doing away with exact and phrase keyword match in Adwords. Instead, Google will be enabling what it’s calling, “close variant keyword matching,” a way to better connect users to what they’re searching for. What are Close Variant Keywords? Close variants are keywords that are Read More