Blogs
Search Engine Marketing
Over Half of Google Searches Go Unclicked (And How to Change This!)
Content Marketing, Google, Search Engine Marketing, Search Engine Optimization, SEO tips
Do you ever feel as if your great video and written content isn’t getting the attention it deserves from the online world? A recent Google search report reveals that you aren’t alone. SparkToro and Jumpshot released a report last week showing that just over fifty percent (50.33 percent) of Google searches aren’t being clicked. They Read More
More Facebook Ads Now Appearing in Facebook Search
Facebook, Online Marketing, Pool Marketing Site, Search Engine Marketing, Search Engine Optimization, SEO tips, Social Media
Facebook has made it no secret that they are investing heavily in their advertisement options. Ad placements have already been added to Stories and Marketplace, and now more Facebook Ads will now also be making an appearance on Search. Unlike other advertising channels (like Google Ads), Facebook ads cannot be targeted through keywords. Instead advertisers Read More
3 Local PPC Tips to Help You Outrank Pool Companies on Google
Google, Local Marketing, Search Engine Marketing, Search Engine Optimization, SEO tips
Attracting the attention of local audiences who are interested in building a pool or spa is no easy feat. With the majority of consumers being completely unaware of what unique offerings each pool company in your community can deliver, it can be difficult to stand out in your community as well as through local PPC (pay-per-click Read More
Top 3 SEO Ranking Factors on Google Exposed!
Pool Marketing Site, Search Engine Marketing, Search Engine Optimization, SEO tips
Late last week Google launched its new video series, “SEO Mythbusting,” on its Webmaster YouTube channel. Throughout the episode Martin Splitt, Google’s Webmaster Trends Analyst, went into detail about what the top three SEO ranking factors were. The first top ranking factor: Content. SEO Ranking Factor #1: Content Splitt made it clear that “really good Read More