Blogs
Local Marketing
The Latest Research on Why Google My Business Listings Matter
Digital Media Marketing, Google, Local Marketing, Online Marketing
The latest research on Google My Business listings has proven once again the importance of claiming your pool company’s business listing on the network. Bright Local spent over a year and a half analyzing 45,000 Google My Business listings across 36 industries. The findings can be found in their 2019 The Google My Business Insights Read More
3 Instagram Marketing Tips for Pool and Spa Firms
Instagram, Local Marketing, Online Marketing, Social Media
No other platform gives pool firms the opportunity to share their gorgeous spas, swimming pools and their features like the fastest growing social media network Instagram. But the channel can be an overwhelming place to be for business owners – unless you have a few handy Instagram marketing tips in your pocket. It’s easy to Read More
What Is Website Retargeting and Its Potential for Pool & Spa Companies
Local Marketing, SEO tips, Websites
Did you know that less than 2 percent of those visiting your website are converting on their first visit? This means that 98 percent of potential prospects need a bit more encouragement from you – and this is exactly where website retargeting can step in. Website retargeting gives pool and spa companies the opportunity to Read More
3 Local PPC Tips to Help You Outrank Pool Companies on Google
Google, Local Marketing, Search Engine Marketing, Search Engine Optimization, SEO tips
Attracting the attention of local audiences who are interested in building a pool or spa is no easy feat. With the majority of consumers being completely unaware of what unique offerings each pool company in your community can deliver, it can be difficult to stand out in your community as well as through local PPC (pay-per-click Read More