Blogs
Local Marketing
Google Reveals Top Trends to Incorporate Into Your Holiday Marketing Plan
Content Marketing, Google, Local Marketing
Putting together a holiday marketing plan isn’t easy. But Google has given us some hints into what will and won’t work with audiences this year. Last week Google released behavioral insight data about what will drive conversions this year. One interesting piece of information is the number of mobile searches that are clearly on the Read More
Google Ads for Pool Companies: Worth It or a Money Waster?
Google, Local Marketing, Online Marketing
Pool advertisers and business owners who have spent any amount of time in the digital media marketing space have likely tinkered with the idea of Google Ads for pool companies. But while there are loads of benefits – like attracting new leads and driving sales – the horror stories about failed campaigns, loss of revenue Read More
How Ebooks Are Building Successful Pool Companies
Content Marketing, Digital Media Marketing, Local Marketing, Online Marketing
If you’re in the “eBooks are so 2010!” camp, here’s some news for you: eBooks for pool companies are proving to be more important than ever when it comes to marketing. According to Statista, eBook sales have soared from approximately 69 million units to 277 million units in 2017 in the United States alone. The Read More
Are You Committing One (Or More) of These Email Marketing Campaign Mistakes?
Email Marketing, Local Marketing, Online Marketing
Did you know that for every dollar you invest in an email marketing campaign you can see a $44 average return? Email advertising is one of the most effective ways to attract and acquire new leads and customers – that is, if you’re doing it right. If you haven’t been seeing fantastic returns on your Read More