Blogs
Local Marketing
Paid Search Dominates All Other Digital Ad Channels in 2019
Facebook, Instagram, Local Marketing, Online Marketing
New research has revealed that paid search is the leading ad channel for 2019. Marin Software recently released its State of Digital Advertising 2019 report. Researchers compiled data from more than 450 B2B and B2C digital marketing firms and professionals throughout the United States and the United Kingdom. Their data shows that paid search is Read More
3 Tips for Pool & Spa Companies to Get Started with Local SEO
Local Marketing, Pool Marketing Site, Search Engine Optimization, SEO tips
Google has uncovered a correlation between the number of “near me” searches and a consumer’s purchasing behavior. According to Google’s data, there has been a 500% increase over the past two years in “near me” searches, which also contain variations of the phrase “To Buy” or “Can I Buy.” Other studies have found that 97 Read More
5 Signs You Need a New Pool & Spa Company Logo
Digital Media Marketing, Local Marketing, Pool Marketing Site
A powerful company logo is the starting point of your pool and spa company’s branding. It is the first opportunity you have to share the vision of your business, and when done right, it will leave audiences with a positive impression of your brand. It’s no surprise, then, that 67 percent of small businesses will Read More
When it comes to marketing, a lot of us hear that old school methods are ineffective and online is the place to be. While there is no question that newspaper and radio ads aren’t as beneficial as they once were, other methods – like direct mail – continue to produce stellar results for pool and Read More