Email marketing is an easy, steady way to keep in touch with prospects and develop strong relationships with customers. It’s been a highly effective tool for every type of business, big or small, for many years up until now. However, there’s a new type of tool in town and it’s called marketing automation, which has  Read More

Remember the falling out of Apple Maps in 2012? Well, it looks like Apple is taking big steps to make it better. In an effort to improve Apple Maps, Apple announced on Tuesday that it launched a new local business listings portal called “Maps Connect” that allows local businesses to add or edit information about  Read More

Can you believe we’re going to say goodbye to 2014 in just a couple of months? While we are embracing cooler weather and looking forward to the upcoming holiday season, we have been reading up what all the biggest marketing trends expected to take the center stage in 2015. For years it’s been content marketing,  Read More

Marketing automation is evolving to be one of the best tools for marketers. When used correctly, it can provide a spectrum of benefits to manage complex campaigns while saving time and money. Regardless of the size of a company, marketing automation has the ability to connect them to each of their customers in a highly  Read More