Nowadays, customers expect for companies to build websites and marketing campaigns around them, providing the right information that’s quick to access. In order to stay relevant, businesses and organizations must leverage the power of personalization. And this is certainly possible with today’s technology. By creating an individualized experience for customers, businesses have the foundation to  Read More

The Mobile Marketing Association (MMA) has released some key marketing tactics from its Smart Mobile Cross Marketing Effectiveness (SMoX) that proves the true value of mobile compared to other traditional marketing tactics. The series of studies and data argue for a larger mobile ad budget and to implement specific mobile best practices for increased campaign  Read More

If you’re wondering if mobile ads really work, consider a new study released last week by Johnson & Johnson BabyCenter and the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. The study revealed online advertising insights into young moms between the ages of 18 to 32 years old in the U.S., Brazil, Canada, China, and  Read More

Goodbye, 2014! Now that we’re in a brand new year, it seems that everyone is vamping up to start over and/or improve upon many aspects of our lives, and this includes their marketing initiatives. When you think back on 2014, were there any aspects of your marketing strategy that worked or some aspects that didn’t  Read More