Blogs
Digital Media Marketing
3 Effective Digital Marketing Tactics for Shoestring Budgets
Digital Media Marketing, Online Marketing, Pool Marketing Site, SEO tips
If you’re like most small to medium-sized businesses, you don’t have a massive digital marketing budget. There are three key tactics you should follow to ensure your pool and spa company is able to make every advertising dollar count. Investigate Search Query Reports Search query reports provide insight into which keywords are working well for Read More
The Do’s and Don’ts of Ad Retargeting in 2019
Digital Media Marketing, Online Marketing, Pool Marketing Site
Ad retargeting is one of the most effective marketing strategies for pool and spa companies. Unlike other forms of advertising, ad retargeting gives you the opportunity to virtually tap a previous visitor to your website on the shoulder and remind them why you are the pool company they want and need. Being the powerful marketing Read More
Instagram Stories Vs. Facebook Stories: Which to Use and When?
Digital Media Marketing, Facebook, Instagram, Pool Marketing Site, Social Media
A question marketers are often asked is what’s the difference between Instagram Stories and Facebook Stories, and when should you use either format. While both Story ad formats share a number of similarities, there are some differences which may impact when, and if, you use either one. We’ve put together a quick guide to help Read More
5 Signs You Need a New Pool & Spa Company Logo
Digital Media Marketing, Local Marketing, Pool Marketing Site
A powerful company logo is the starting point of your pool and spa company’s branding. It is the first opportunity you have to share the vision of your business, and when done right, it will leave audiences with a positive impression of your brand. It’s no surprise, then, that 67 percent of small businesses will Read More