Blogs
Content Marketing
How Ebooks Are Building Successful Pool Companies
Content Marketing, Digital Media Marketing, Local Marketing, Online Marketing
If you’re in the “eBooks are so 2010!” camp, here’s some news for you: eBooks for pool companies are proving to be more important than ever when it comes to marketing. According to Statista, eBook sales have soared from approximately 69 million units to 277 million units in 2017 in the United States alone. The Read More
Since the inception of the Internet, the blog has existed. From day one the number of blogs has continued to grow to the point where millions now exist across the vast online landscape. Which has led to many to question whether or not blogs are still relevant in 2019. After all, with that much content Read More
Are Your Email Subscribers Ignoring Your Messages?
Content Marketing, Email Marketing, Online Marketing, Pool Marketing Site
If you’re like many pool and spa companies we’ve chatted with in the past, you may have low email open rates and read-through statistics. New data about email subscribers has revealed why people are ignoring your messages yet stay subscribed. First, some good news. Data has shown that unsubscribe rates are an abysmal 0.25 percent. Read More
How to Write Evergreen Content That Ranks Well
Content Marketing, Search Engine Optimization, SEO tips
When it comes to your content, it can either fall into one of two categories: time-sensitive content and evergreen content. Time-sensitive content, as the name suggests, is current events such as trends, pop culture, and new product releases or company updates (like carrying a new type of hot tub or opening a new showroom location). Read More