Online brand mentions are becoming increasingly important to pool and spa companies.

Google recently announced that it has incorporated online brand mentions into its search algorithm. The more positive brand mentions a company receives, the better your company is going to perform in the search results.

The opposite can also be true, with negative reviews having the potential to knock your pool and spa company down a few pegs and below your competitor’s online listing.

Online Brand Mentions Will Affect Your Pool Company

Google takes a number of factors into account in terms of brand mentions, such as:

  • Advertising
  • How much customers trust your company
  • How well your company resolves online complaints

There are several ways your pool company can increase the number of times your business name is mentioned online. Creating content is one way, and engaging with customers through reviews and comments is also a great way to give your company a nice boost.

Google has made one thing abundantly clear. The businesses who are able to monitor and respond to reviews are going to have a key advantage over those who don’t.

Partner with a Trusted Reputation Management Strategist

With a strong reputation management strategy almost any company can bounce back from a PR nightmare.

Here at Pool Marketing Site, we go beyond tracking your company listings, online brand mentions and reviews. We go the extra mile for our clients by adding promotional links and CTAs right in your listings, we ensure that your business listings are accurate and up to date, and we provide insightful executive reports which tell the story of how your pool company is perceived online.

We offer three different levels of protection based on your needs and budget. To learn more about our reputation management solutions, click here or give us a call at your convenience at (281) 940-3798.