After much speculation, Google confirmed that they had performed a “broad core” update of their search algorithm last week.  As some web developers and brands may have noticed, this has had an impact on their appearance and ranking in search results. Google runs what the company calls “Broad Core Algorithm Updates” several times each year  Read More

In late 2017 research companies like comscore and Mediapos shared some pretty brazen predictions about voice search, with one stating that 50 percent of searches will be done through voice search by 2020 and 30 percent of searches will be done without a screen by the same year. There is no question that voice search  Read More

Econsultancy and Adobe recently teamed up and released their 2018 Digital Intelligence Briefing report.  Not surprisingly, their research revealed that marketers were most interested in optimizing the customer experience this year. The report included responses from nearly 3,000 readers and over 2,500 individuals working in marketing agencies.  These were the top ranked areas which respondents  Read More

Facebook reported that in 2017, 330 million users initiated conversations with small businesses over the social media network.  The problem, however, was that small businesses did not have the tech resources or the know-how to continually engage with their current or potential customers over the Messenger Platform. Late last week Facebook announced that they are  Read More