Voice search is growing and it is changing the way brands have to optimize their online content for the 21st century consumer. Comscore recently predicted that voice searches would account for 50% of all searches on the Internet while Google’s CEO, Sundar Pichai, announced last year that 20% of all queries on its Android devices  Read More

Over the past few years hashtags have transformed from something fun and experimental to an essential marketing tool that helps businesses promote their products or services.  According to a study by Simply Measured, posts with at least one hashtag have an average of 12.6% more engagement than those which don’t. The Benefits of Hashtags There  Read More

Google has introduced a brand new tool called the Ad Experience Report which is designed to help website publishers identify annoying and invasive ads on their site. The Ad Experience Report measures how well an ad on a website complies with the Better Ads Standards (developed by the Coalition for Better Ads).  When activated, the  Read More

Nearly two years ago Google announced their “Purchases on Google” pilot, but it was only recently that the company introduced their much anticipated “Buy” button in beta. Google has yet to make an official announcement about the new feature.  But advertisers who qualify for the program can now request access to the beta version of  Read More