Twitter Launches New Video Marketing Ad Format
Twitter has taken its video marketing offerings to a whole new level with their “Video Website Card”.
The Video Website Card is incredibly versatile, allowing advertisers to use video for things like to showcasing product launches, demonstrating services, or revealing a new store location. It is an auto-playing video, something which a Twitter beta test revealed drove twice the engagement of a standard mobile video advertisement and has led to a user retention increase of 60 percent.
Driving Customers to Where You Want Them to Be
When the video has reached its end, brands can add a call-to-action that matches their business or campaign goals, like:
- Leading viewers back to their website
- Sending viewers to a landing page
- Encouraging viewers to check out or download their mobile app
Brands can completely customize the headlines and destination URLs of their Video Website Card.
This new form of advertising is available to Twitter users worldwide.
The Most Common Obstacles to Video Marketing Success
According to HubSpot, 43 percent of people want to see more video content coming from marketers, and over half of global marketing professionals believe that video marketing content delivers the best return on investment (Adobe, 2015). But far too many brands struggle to find success in this area for the following reasons:
- Not having an effective video marketing strategy
- Not having enough compelling content
- Not having a large enough budget
- Lack of proper production resources
- Poor video distribution
Leave Your Video Marketing Worries to Small Screen Producer
Small Screen Producer takes care of every aspect of the video marketing process so that you don’t have to. From sequence planning and script writing to video production and voice overs, we offer affordable video marketing solutions designed to fit the budget and needs of every business.
We welcome you to call Small Screen Producer to learn more about how video marketing can expand your reach, improve customer acquisition and boost sales today by calling (281) 569-4370.