Unlike ever before, social media platforms have allowed people from around the globe to instantly connect and communicate over multiple mediums.  With there being well over 2 billion active monthly users and 1.4 billion daily active participants on Facebook (Facebook MAU and DAU, Q4 2017), it’s clear that this social media channel is one that  Read More

Facebook CEO Mark Zuckerberg testified before congress yesterday after spending several grueling hours responding to questions and concerns from the US Senate’s Judiciary and Commerce Committees.  Though the recent Cambridge Analytica scandal was the focus, several other revelations came to light that everyone should be taking note of.   Facebook Subsists on Third-Party Advertisements When  Read More

Facebook reported that in 2017, 330 million users initiated conversations with small businesses over the social media network.  The problem, however, was that small businesses did not have the tech resources or the know-how to continually engage with their current or potential customers over the Messenger Platform. Late last week Facebook announced that they are  Read More