Generating leads the right way is more than attracting casual visitors to your website. Granted, more website visitors are a step in the right direction, but this casual traffic doesn’t mean much if your website isn’t converting visitors to actual paying customers. If you want to attract and convert more quality, ready-to-buy leads for your  Read More

The latest report on Internet trends from renowned venture capitalist and former Wall Street securities analyst Mary Meeker has introduced some fresh findings about the current and future state of Internet advertising.  Here are just a few highlights from the report:   1. Digital Media Usage Continues to Grow Our hunger for digital media has  Read More

Testimonial videos present a viewer with the most powerful form of marketing directly from those who have experienced a product, brand, or service first hand. With over 70% of customers consult reviews or ratings before purchasing (BusinessWeek) and reviews can boost conversion by 20% ( Testimonial videos not only present your audience with a customer  Read More