In the rapidly evolving landscape of modern commerce, businesses increasingly recognize the power of personalization in forging deeper connections with their customers. Gone are the days of one-size-fits-all marketing; today’s consumers crave tailored experiences that resonate with their unique preferences and needs.  Enter Artificial Intelligence (AI), the game-changer revolutionizing personalization efforts, elevating customer experiences to  Read More

Remember when the only customer communication you needed to answer was the phone? Maybe you had a few different lines in case things got busy. Sometimes there’d be calls to return when you got into the office in the morning. It all used to be so simple. More Business Means More Interactions But now? Customer  Read More

Attack of the Unfair Online Reviews! As a business owner, your number one goal is to provide excellent customer service. However, you’re still going to run into customers that you can’t make happy. You’re going to get some negative, unfair online reviews. Especially right now. The pool and spa industry is going through an unprecedented  Read More

Econsultancy and Adobe recently teamed up and released their 2018 Digital Intelligence Briefing report.  Not surprisingly, their research revealed that marketers were most interested in optimizing the customer experience this year. The report included responses from nearly 3,000 readers and over 2,500 individuals working in marketing agencies.  These were the top ranked areas which respondents  Read More