Attack of the Unfair Online Reviews! As a business owner, your number one goal is to provide excellent customer service. However, you’re still going to run into customers that you can’t make happy. You’re going to get some negative, unfair online reviews. Especially right now. The pool and spa industry is going through an unprecedented  Read More

Econsultancy and Adobe recently teamed up and released their 2018 Digital Intelligence Briefing report.  Not surprisingly, their research revealed that marketers were most interested in optimizing the customer experience this year. The report included responses from nearly 3,000 readers and over 2,500 individuals working in marketing agencies.  These were the top ranked areas which respondents  Read More