Search Engine Optimization | 3.31.14
Have you noticed that it’s getting harder and harder to rank well in search engines because Google keeps rapidly updating their algorithms? These big updates, known as Google Panda, Penguin, or Hummingbird, coupled with the demise of the Google keyword tool, for example, have marketers all over scrambling to figure out some algorithm-proof ways to rank well on these search engines.
Well we found a great infographic that makes a great comparison between old SEO techniques and new SEO strategies and tools that will provide you with worthwhile results in 2014. If you haven’t adopted some of these yet, there at least great to consider. Take a look:
SEO vs. New SEO – Sustainable and Algorithm-Proof Search Marketing Methods That Work – infographic by positionly
Other Recommended NEW SEO Techniques
Old: Design is Separate From SEO
New: User Experience is #1
Site engagement, especially the way it’s engaged with on mobile devices increases the average time on the site, which reduces the bounce rate. Does your website have a responsive design? Does your page load in less than 3 seconds? This is important for user experience and search rankings (FuzzOne).
Old: Exact Match/Keyword Domain Names
New: Long Lasting Brands
Branding should be the key focus when creating a domain name and building traction that way. Search engines now determine how big and important by the number of social signals a site has – Facebook likes, Tweets, employee accounts on LinkedIn, and +1s on Google+.
Old: Links Were More Important Than Social Media
New: More Social Traction Means More Links
The most important social media platforms to SEO are Google+, Twitter, Facebook, LinkedIn, and Pinterest. These core social media sites can help you promote content. Social media integration and plugins added to your website make it easier for users to like and share content.
Old: Automated Directory Submissions
New: Selected, Manually Checked Directory Submissions
No more automated submissions to free, low quality sites with no customer review functionality – those are useless. Instead, focus on submitting selected and local directories in your area that are human reviewed and frequently visit. The big sites like Yelp, CitySearch, and Merchant Circle.
Old: Text Based Content
New: Dynamic, Diverse Content
Content is multi-faceted now, it doesn’t have to be all words. Content that contains videos, infographics, memes, free downloadable documents, presentations, and podcasts are see more engagement.
About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.