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Conversion is key when it comes to your Google AdWords strategy. Now you can reduce the number of uninterested visitors and increase the amount of qualified leads through the use of negative keywords. What Are Negative Keywords? Negative keywords are words or phrases which tell Google not show your ad to anyone who enters a Read More
The holiday season is here and many of us are scrambling to find some awesome last minute gifts for our family and friends. What many businesses do not know is that Millennials are particularly prone to being last-minute shoppers, with 42% of respondents in a recent study admitting that they are behind the ball when it Read More
Call them what you want – a testimonial, review, feedback, rating, or endorsement – customer reviews are your customers’ way of sharing their opinions about your brand’s products and services out on the world wide web. With some many choices, consumer expectations have shifted. Shoppers not only demand specific information from manufacturers and retailers, but information Read More
For many broadcasters and publishers, using Facebook Live presents an opportunity to reach and engage with anybody who sees your broadcast. Last Thursday, however, Facebook quietly introduced a new feature that allows Live broadcasters to limit who can tune into their broadcast, announcing the new feature on the company’s developer site. The feature isn’t available to Read More