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Proof Social Media Marketing Is Essential for Reaching Millennial Shoppers
Digital Media Marketing, Search Engine Marketing, Social Media
The U.S. Census Bureau’s International Database has revealed that Millennials (a.k.a. those born between 1980 and 2000) make up 25% of the world’s population. As of June 2015, Millennials officially outnumbered the previous largest generation, the Baby Boomers. This is good news for businesses and marketers alike as it means that there is a whole Read More
Organic and Paid Search Ads on Google: What You Need To Know
Content Marketing, Digital Media Marketing, Email Marketing, Google, Search Engine Marketing
Entrepreneurs and business owners often find themselves embroiled in a debate between organic ads and paid search ads. Paid search ads, while effective, are taking away from from a company’s bottom line while organic ads are “free”. here is a reason why we have put “free” in quotes, and we will dig a bit deeper Read More
Take Advantage of Post-Super Bowl Revenue Streams
Digital Media Marketing, Digital Media Stats, Social Media
The Super Bowl has always been one of the biggest events of the year, not only for fans and viewers but for marketers and advertisers. Want to get in on some post-Super Bowl revenue streams? Here is what you need to do: Get onto Smaller Screens Fans are shifting from traditional TV to their mobile Read More
Twitter Retires Vine and Introduces Vine Camera (and How Your Business Can Benefit)
Social Media, Twitter
This month Twitter users were forced to say “goodbye” to the sub-six second clips functionality known as Vines. In its place we now have Vine Camera. What’s the Difference? The key difference is that Twitter will now automatically loop any video which is less than 6.5 seconds in duration. This not only includes clips posted Read More