TrackMaven recently released their 2017 Facebook Advertising Index: Budgets and Benchmarks where the company found that boosted posts are more effective than dark posts.  They also found that the average spend per dark post was higher than a boosted post. Facebook Dark Posts and Boosted Posts Explained A Facebook “dark” post (also referred to as  Read More

As of March 9, 2017 Facebook has begun to slowly roll out a new feature called Messenger Day to all iOS and Android Facebook Messenger apps. Messenger Day is similar to Snapchat Stories, WhatsApp Status and Instagram Stories as it allows users to share photos and video messages featuring filters, text, drawings and emojis with  Read More

Facebook advertising is one of the fastest growing ad networks today.  Over the past 18 months, the number of marketers creating Facebook ads and using this social media platform as an advertising channel has more than doubled. WordStream recently dug deeper into the average click-through rate (CTR) of Facebook ads across a number of industries,  Read More