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Over the past week Google HQ announced that they will be adding two new metrics to AdWords dashboards while also introducing a “close variants” feature. Unique Reach and Watch Time Metrics Google is increasing the amount of insight AdWords is delivering to its users by adding two new metrics: Unique reach Watch time metric Through Read More
Over Half of Mobile Visitors Leave if Mobile Load Time Exceeds 3 Seconds
Digital Media Marketing, Online Marketing
According to Google Research, the average mobile load time for a landing page is 22 seconds on an average 3G connections. This is a problem, considering half of your mobile visitors will abandon ship if your page takes over 3 seconds to load. If you have a laggy mobile website, you certainly are not alone. Read More
The cold wintry days are finally behind us and spring has officially begun! This season is all about starting fresh and and encouraging growth, so we thought that we would share 3 strategies you can start testing out today to give your online marketing campaign a boost. Do Something Different Brands are often too caught Read More
Remember in 2013 when Mark Zuckerberg, the creator of Facebook attempted to buy Snapchat for $3 billion? Since the camera company declined the offer, Facebook has transformed into a social media copycat and has been actively “copycatting” Snapchat in a number of ways. Just recently we shared the Facebook announcement that it was cloning Snapchat Read More