Facebook reported that in 2017, 330 million users initiated conversations with small businesses over the social media network.  The problem, however, was that small businesses did not have the tech resources or the know-how to continually engage with their current or potential customers over the Messenger Platform. Late last week Facebook announced that they are  Read More

Google’s attempt to keep up with the online shopping giant Amazon has led to a number of upgrades to its Shopping services over the past few weeks: Showcase shopping ads Local inventory (through Google Assistant) Automated pricing/product availability Store visits measurements 1. Showcase Shopping Ads This brand new swipe-able advertising format offered by Google gives  Read More

Facebook’s new Facebook poll feature available to pages and profiles is giving brands a whole new opportunity to nab critical customer intel on the fly. The new feature allows users to ask one question while providing customers with two potential answers.   The answers can be accompanied by a GIF image to drive engagement and to  Read More

Google may own YouTube, but as it turns out, these two video search engines can return drastically different video search results. A study released earlier this year revealed that over half of the time, YouTube and Google will return different video search results when a user enters a search query.  The results found that Google  Read More