Blog
Brand promotion is all about getting the word out there. At the basic level, customers can’t buy something they don’t know exists, so building awareness of your company and its products and services is vital. People also increasingly want to “get to know” you before they purchase your product or service, so communicating what your Read More
Retail touchpoints are valuable opportunities to make a great brand impression on your customers. Traditionally, retailers have used physical stores, events, print materials, advertisements, and branded e-commerce websites to connect with customers. But today’s technology driven world gives retailers a wealth of new ways to impart their brand messages and drive sales. Social media, viral Read More
What is Lead Nurturing? Lead nurturing is a process that provides value to leads through ongoing contact. It is aimed at those individuals or companies in the information gathering stage, or those not yet ready to buy. Lead nurturing establishes a relationship with a potential customer, so that when they are ready to buy, they Read More
QR codes offer an abundance of creativity and interaction with how you can incorporate them into your marketing plans. South Korean grocery store, Tesco, wanted to increase their marketing share and revenue without having to increase their amount of physical retail stores. Their answer: QR codes. After an indepth study of their audience, Tesco realized Read More