Case Study: QR Code Retail Touchpoint Experience
Digital Media Marketing
QR codes offer an abundance of creativity and interaction with how you can incorporate them into your marketing plans. South Korean grocery store, Tesco, wanted to increase their marketing share and revenue without having to increase their amount of physical retail stores. Their answer: QR codes.
After an indepth study of their audience, Tesco realized that South Koreans are considered the second hardest working people on the planet. The opportunity cost spent on every day errands was not worth it. Public transportation plays a vital role in many South Korean commutes, so Tesco came up with a way to solve a common customer problem.
They lined the train station walls with 2D shelves of store products. Each product had a QR code on it that was tied to an online shopping account with the store. When a customer scanned a product, it went into their online shopping cart and they could pay for their groceries on the spot. Their groceries would be compiled and delivered to their home at a time of their choosing.
Tesco transformed their customers’ shopping experience into something the fit into their every day lives. They turned “waiting for the train” time into a productive shopping experience. Tesco saw online customer accounts increase by 76% and online sales skyrocketed by 130%.
Think Outside the Box
QR Code Retail don’t just have to go on a direct mail piece or a brochure. Get in the heads and lives of your customers and develop a unique way to reach them. In Tesco’s case, they made their customers’ lives easier, while creating something downright cool. What could you do for your next QR code campaign?
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