Case Study: QR Code Retail Touchpoint Experience
By Small Screen Producer. Publish on January 31, 2013.
QR codes offer an abundance of creativity and interaction with how you can incorporate them into your marketing plans. South Korean grocery store, Tesco, wanted to increase their marketing share and revenue without having to increase their amount of physical retail stores. Their answer: QR codes.
After an indepth study of their audience, Tesco realized that South Koreans are considered the second hardest working people on the planet. The opportunity cost spent on every day errands was not worth it. Public transportation plays a vital role in many South Korean commutes, so Tesco came up with a way to solve a common customer problem.
They lined the train station walls with 2D shelves of store products. Each product had a QR code on it that was tied to an online shopping account with the store. When a customer scanned a product, it went into their online shopping cart and they could pay for their groceries on the spot. Their groceries would be compiled and delivered to their home at a time of their choosing.
Tesco transformed their customers’ shopping experience into something the fit into their every day lives. They turned “waiting for the train” time into a productive shopping experience. Tesco saw online customer accounts increase by 76% and online sales skyrocketed by 130%.
Think Outside the Box
QR Code Retail don’t just have to go on a direct mail piece or a brochure. Get in the heads and lives of your customers and develop a unique way to reach them. In Tesco’s case, they made their customers’ lives easier, while creating something downright cool. What could you do for your next QR code campaign?
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About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand's web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company's web presence. Your company deserves it.
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