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Ecommerce is a hot topic these days. Over the last few years, we’ve seen more and more requests for ecommerce functionality on websites. A question that often comes up of course is “how do we get more customers on the site purchasing more products?” One finding is that ecommerce is closely tied in with social Read More
Information is knowledge and knowledge is power. In Tuesday’s announcement, Facebook said it’s looking forward to empowering advertisers with deeper data on users with the rollout of topic data. Facebook explains in their announcement post that “marketers want to understand what people think about and the topics related to their business so they can make Read More
As one of the largest review sites, Yelp has proven to be a power player in the online reputation arena. And figuring out how to tapping into this power has proved to be a hot topic for many marketers. According to a source, Yelp shared some “white hat” tips for getting more customer reviews at Read More
Earlier last week, Google confirmed that Google+, the company’s social network since 2011, would be breaking up into two distinct products: Photos and Streams in order to better serve its users. Google Photos will be Google’s photo management service, which includes auto-syncing, uploading, editing, automatic sorting, photo enhancement and easy sharing. Google Streams is the Read More