By now, you probably know you have the option to create ads on Facebook to go beyond the organic reach you typically get on the social network. Facebook provides advertisers with many options for reaching their target audiences. One option is video views, which allows advertisers to tell their story through Facebook video ads. As  Read More

The Mobile Marketing Association (MMA) has released some key marketing tactics from its Smart Mobile Cross Marketing Effectiveness (SMoX) that proves the true value of mobile compared to other traditional marketing tactics. The series of studies and data argue for a larger mobile ad budget and to implement specific mobile best practices for increased campaign  Read More

Google and Twitter recently confirmed that the two have reached a new partnership deal that will allow tweets to be displayed in Google search results as soon as they are published on the social media site. It’s ‘win-win’ for both parties: Google will get real-time content coming in while Twitter will likely receive an increase  Read More