If you attempted to upload a photo or video to Facebook or Instagram last week, chances are it wasn’t a success.

Users were greeted with blank images and video placeholders on July 3, 2019, across multiple social media networks. Instagram took the most significant hit as the inability to upload and view images as well as video rendered the network unusable.

Facebook recently revealed the cause behind the widespread outage. The network states that during a routine maintenance run, an issue with the image and video uploads was triggered.

The problem lasted several hours and was eventually resolved by late evening. It served as an important reminder to advertisers, however, that having a multi-channel marketing strategy is a necessity to protect your brand.

The Top 3 Marketing Channels to Prioritize in 2019

It isn’t necessary to be present on each and every marketing channel in existence today. Here is where you should be focusing your efforts:

  1. Website

A pool and spa company’s website is easily the most important marketing channel of them all. This is where the majority of interested pool owners will go to learn more about your company, check out your past pool projects, and locate your contact information.

  1. Instagram and Facebook

Being an industry that thrives on aesthetics, pool and spa companies do remarkably well on visual-based social media networks. Instagram and Facebook are must-haves, though depending on your target market you may also consider other networks.

  1. Email Marketing

Personalized email marketing is a great way to nurture leads. Because they have willingly opted to hear more from you, recipients are more willing to learn about the pool construction process, how much they can expect to invest in their pool, your latest products, and more.

If you’re on a tight budget, start with one marketing channel and scale as you go. For more ideas on how to grow your pool business, call Pool Marketing Site today at (281) 940-3798.

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