Following in the footsteps of Facebook, which currently has one of the most powerful custom audience-targeting features to date, Google is introducing a new way to target ads and its very own product in order to stay dominant in the online ad space. For many advertisers who have had experience with Facebook Ads, its targeting  Read More

Remember when we said that Google is focusing on mobile this year? Well we were serious and so is Google, apparently. In addition to a new mobile interface for mobile results that is currently being tested according to reports by Search Engine Land, the search engine is also looking to offer its own wireless services.  Read More

Google is always looking to better serve its users, especially the majority of on-the-go users that access Google through their mobile devices. To better compete with other review sites such as Yelp and Foursquare, Google Maps is rolling out a few new user-friendly features to take note. Google mobile users will begin seeing these changes  Read More

With increasing mobile usage, businesses and organizations must focus on being friendly to smartphone users in order stay competitive. Whether you are an ecommerce or a brick-and-mortar store, mobile marketing is crucial to prevent missed opportunities and conversions. The guys over at Google have laid out their holiday trend forecast with recommendations on what brands  Read More