One of the leading questions businesses have is how can they better understand those who visit their website, and how can they create a more engaging experience for their customers?  The answer: A/B testing, but far too many brands fail to conduct this type of testing because they lack resources or because they are not  Read More

Over the past week Google HQ announced that they will be adding two new metrics to AdWords dashboards while also introducing a “close variants” feature. Unique Reach and Watch Time Metrics Google is increasing the amount of insight AdWords is delivering to its users by adding two new metrics: Unique reach Watch time metric Through  Read More

During Google’s Cloud Next conference in San Francisco yesterday, the company announced that it was launching a new machine learning API known as Cloud Video Intelligence that will be able to automatically recognize objects in videos.  This technology will also make items in videos searchable online. The “World of Pixels” Going Beyond Images Prior to  Read More