In today’s digital age, social media has become an indispensable tool for businesses to connect with their target audience and build brand awareness. In fact, 60% of the world’s population at large uses social media, in some form. (Datareportal, 2023) For pool and spa brands, leveraging social media platforms effectively can make all the difference  Read More

Facebook is the king of social media with over 2 billion active users per month. Businesses are not slacking when it comes to this app. Within just the first quarter of 2020, Facebook generated a whopping $17.44 billion in ad revenue. When you optimize your Facebook Ads, you’ll get more out of the opportunities that  Read More