In today’s digital age, social media has become an indispensable tool for businesses to connect with their target audience and build brand awareness. In fact, 60% of the world’s population at large uses social media, in some form. (Datareportal, 2023) For pool and spa brands, leveraging social media platforms effectively can make all the difference in standing out from the competition and attracting potential customers. 

We will explore 10 fresh social media marketing strategies in today’s blog post. They are tailored to help pool and spa brands make a splash in the digital realm. From captivating visuals to interactive campaigns, these strategies will enhance your online presence and drive engagement, conversions, and customer loyalty. So let’s dive right in!

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Engaging Visual Content

Leverage engaging visual content on social media platforms to capture your audience’s attention and leave a lasting impression. Utilize high-quality photos and videos that showcase your stunning pool and spa designs, installations, and maintenance. High-quality images and visuals can truly better help create a visual narrative that resonates with your target customers.

User-Generated Content

Encourage your customers to share their experiences with your pools and spas on social media. User-generated content, such as photos and videos of customers enjoying their poolside moments, can be powerful testimonials and social proof for your brand.

Social Media Influencer Collaborations

Partnering alongside influencers in social media who align with your brand can amplify your reach and credibility. Collaborate with influencers genuinely interested in pools and spas and whose followers will likely be interested in your products and services.

Live Video Streaming

Leverage the power of live video streaming to provide an immersive experience to your audience. Conduct live tours of pool and spa installations, host Q&A sessions with industry experts, or showcase behind-the-scenes footage of your team working on projects. Live videos foster real-time engagement and create a sense of exclusivity for your audience.

Educational Content

Position your brand as a trusted authority in the pool and spa industry by sharing educational content. Create informative videos, blog posts, and infographics that address common customer queries, provide maintenance tips, and highlight the benefits of different pool and spa designs. This content will engage your audience and establish your brand’s expertise.

Hashtag Campaigns

Create unique and memorable hashtags that resonate with your brand’s identity and encourage your followers to participate. Run contests, challenges, or theme-based campaigns where users can share their pool and spa-related stories or photos using the hashtag. This strategy boosts user engagement and creates a sense of community around your brand.

Social Media Advertising

Investing in targeted social media advertising can help you widen your audience reach, and drive traffic to your website. Use platform-specific ad formats, such as Facebook’s Carousel or Instagram’s Story Ads, to showcase different pool and spa designs, highlight promotions, and encourage conversions.

Social Listening and Engagement

Monitor social media platforms for mentions of your brand, industry trends, and customer feedback. Engage with your audience by responding to comments, addressing concerns, and offering solutions. Participating in conversations shows your commitment to customer satisfaction and builds a positive brand image.

Collaboration with Local Businesses

Establish partnerships with local businesses that cater to a similar target audience. For instance, collaborate with landscape architects, interior designers, or outdoor furniture retailers to cross-promote each other’s services on social media. This mutually beneficial strategy can expand your reach and tap into new customer segments.

Influencer Takeovers

Allow influencers or industry experts to take over your social media accounts for a day. This gives your audience a fresh perspective and introduces them to new ideas, trends, and insights. It also allows the influencer to connect with your audience, further expanding your brand’s reach.

See Also: Content Recycling 101: Repurposing Strategies for the Pool and Spa Business


Building a solid social media presence is no longer optional for pool and spa brands—it’s essential for survival in today’s competitive market. By implementing these 10 fresh social media marketing strategies, you can elevate your brand’s visibility, engage with your target audience, creating a lasting impression. Remember to tailor your approach to suit your unique brand identity and objectives.

 Continuously monitor the performance of your strategies, adapt to the ever-evolving digital landscape, and stay up to date with emerging trends. With consistency, creativity, and a customer-centric approach, you’ll be well on your way to becoming a leading force in the pool and spa industry. 

But social media isn’t everyone’s forte – and building your presence can feel like a monumental task. Luckily, you’ve come to the right place. Small Screen Producer has a skilled, knowledgeable team ready to help you bring your online presence into the modern era and spread your reach to new audiences. Whether you want to start small or go all out, we have the tools and resources to make it happen. Contact us today, and together we can help you build a presence that works for you. Not the other way around. 

About Small Screen Producer

Small Screen Producer is a full-service digital marketing agency specializing in creating custom digital solutions for pool and spa construction/service businesses. We offer various services, including website design and development, search engine optimization, social media marketing, and more. Our team of marketing experts is dedicated to helping businesses succeed in the digital space and building long-term relationships with our clients. Contact us to learn how we can help you grow your business today.