In today’s highly competitive business landscape, lead generation and nurturing is crucial for success in any industry. The pool and spa market is no exception. With increasing businesses vying for consumer attention, a simple understanding just won’t do. These statistics bring you deeper in: they can help bring you up to speed, helping you better implement effective strategies. In turn, you’ll be able to capture and nurture customers like never before in this vibrant, thriving industry.

The Growing Importance of Lead Generation in the Pool and Spa Market

Lead generation is the lifeblood of any business, and the pool and spa market is no exception. As the demand for pool and spa services rises, so does the need for innovated, data-driven approaches.

According to recent statistics, businesses that actively focus on lead generation experience a significant increase in revenue and brand visibility. Semrush, surveying over 1,500 content marketers, found that 36% claimed lead generation was a key goal of their marketing. Above that were increasing attracting web traffic at 37% and increasing brand awareness at 45%. (Semrush, 2022)

Essential Lead Generation Channels for the Pool and Spa Industry

Understanding the most effective lead generation channels is crucial for reaching potential customers in the pool and spa market. Thankfully, more than ever, statistics exist to back this information up. 

Content Marketing

Statistics show that businesses that engage in content marketing strategies generate 67% more leads than those that don’t (CMI, 2022). Providing valuable and informative content, such as blog posts, articles, and educational materials, can establish authority and trust within the pool and spa industry.

Social Media Marketing

In the last decade or so, social media has become one of the leading ways that businesses across the spectrum connect with their customers. A study by Harris Poll with Sprout Social shows that over 70% of surveyed companies rely on social media for engagement, compared to 24% for print ads, 27% for tv-radio advertising, and 61% for email. 

In another research investigation, which included over 1,000 consumers and 250 businesses, 91% of business executives currently plan to increase their social budget and presence over the next three years, as consumers increasingly rely on social media to research companies or brands, over 55% according to this—especially as younger GenZ and Millennial audiences continue to age. 35% of the consumers surveyed claimed that social media was their primary source for learning about new products, brands, and services. (Sprout Social, 2021)

Social media platforms have become more powerful, especially for lead generation. On average, businesses that leveraged their social platforms experienced a 24% increase in leads compared to competitors without a social media presence or targeted strategy. 

Email Marketing

Email marketing remains a potent lead-generation method despite the rise of newer marketing channels. There are 4 billion daily email users, according to a statistical study done in 2021, which is set to climb as high as 4.6 billion by 2025. Over 306 billion emails, in turn, as sent and received every single day. (Statista, 2021)

Email marketing remains a profitable strategy. This is even despite 40% of people having, on average, at least 50 or more unread emails in their inbox. (HubSpot, 2020) Email marketing revenue is set to reach almost 11 billion by the end of 2023. (Statista, 2021) Fridays often see the highest email open rates (nearly 19%), whereas Saturdays globally see the lowest (17%) (Campaign Monitor, 2021). 

Consumers claim that recognizing a sender is the most important factor in opening an email, followed by the inevitable whether or not they actually have time to open their email. (Pathwire, 2021) Over 15.8% of all emails go missing or snag in popular spam filters, according to a study by Email Tool Tester (Email Tool Tester, 2022). 

77% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2021). It’s more important than ever to establish yourself in your customers’ inboxes and meet them where they’d like to be met. The most effective email marketing campaign strategies include subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (HubSpot Blog Research, 2021). The most effective subject lines engage curiosity, include promotional offers, and are personalized to recipient’s interests (HubSpot Blog Research, 2021).

The best thing you can do is optimize and meet consumers in the middle. Nearly 55% of global web traffic is generated from mobile devices – a number that no one can ignore now. (Statista, 2022) Most views and email opens come from mobile devices (41%), with desktop following at just 39%. (HubSpot Blog Research, 2021) 46% of those mobile users prefer to receive business communications via email, specifically smartphones (Statista, 2021). Despite this, nearly 1 in 5 email campaigns must be optimized for mobile, leaving those would-be customers out of luck. (SuperOffice, 2020) Taking the time to launch a mobile-responsive email design can increase unique mobile clicks by 15%. (MailChimp, 2021)

The Power of Lead Nurturing: Converting Prospects into Loyal Customers

Lead generation continues beyond acquiring potential customers. Effective lead nurturing is essential for converting prospects into loyal, long-term clients. The power of lead generation doesn’t stop at acquiring potential customers. Effective lead nurturing techniques are important for converting those prospects into loyal, long-term clients. Almost 80% of new leads often do not result in a sale (Invesp, 2023). Usually, it takes about a 10-lead-nurturing step plan to convert those leads into paying customers (Hubspot, 2023). 

Often, the largest challenge for marketers, around 61% struggle to generate leads and traffic (Hubspot, 2023). 65% of marketers don’t currently nurture those leads (Marketing Sherpa, 2023). 40% of marketers believe that getting a response has become more challenging over the years (Hubspot, 2023). Moreover, 16% believe that their major obstacle comes down to the timing of their lead nurturing efforts. 

The truth is that only 3% of the general, broad market is currently buying (Sticky Branding, 2023). Because of this, nurturing efforts are more important than ever. The quicker you can respond, the further your efforts will go. Studies find that 50% of buyers will choose the vendor quickest to reply. (Hubspot, 2023) Hubspot found that following up with a lead within five minutes resulted in 21 times greater odds of entering the sales process, versus those who responded within a half hour. According to Business2Community, integrating marketing automation into their nurturing efforts had a 451% increase in qualified leads. Those leads would make larger purchases overall – because they’re qualified, nurtured, and ready to buy. 

See Also: Effective Lead Capture Strategies for Pool and Spa Businesses: Turning Website Visitors into Leads


These lead generation statistics reveal its indispensable role in the success of businesses operating in the pool and spa market. By adopting effective strategies, leveraging data and analytics, and nurturing leads, businesses can stay ahead of the competition and build lasting customer relationships. Understanding the ever-changing dynamics of lead generation in this industry is the key to thriving in the exciting world of pools and spas.

But, as the research and statistics show, things aren’t always black and white. What might have worked a few years ago could be outdated, and your efforts might fall short if you’re not following through correctly or quickly enough, or any other factors that could get in your way. 

Understanding the ever-changing dynamics of lead generation in this industry is the key to thriving in the exciting world of pools and spas in 2023 – and that’s what Small Screen Producer is here for. Having a helping hand guide you through your marketing tactics – everything from top to bottom you might need in your journey, Small Screen Producer can help you along the way. Contact our team today, and we can discuss custom packages and products for your business to help you kick your efforts up a notch – and with our talented team of marketing, content, sales, and ads experts, you won’t even need to lift a finger. 

About Small Screen Producer

Small Screen Producer is a full-service digital marketing agency specializing in creating custom digital solutions for pool and spa construction/service businesses. We offer various services, including website design and development, search engine optimization, social media marketing, and more. Our team of marketing experts is dedicated to helping businesses succeed in the digital space and building long-term relationships with our clients. Contact us to learn how we can help you grow your business today.