As a pool and spa company, there’s a good chance that you don’t need your advertisements to reach halfway around the world. If you’re like most companies in the industry, your target market is fairly local and involves a handful of communities. This is what geotargeting and geofencing is all about. You can target specific  Read More

Now that November is here and the temperatures continue to fall across the country, most pool companies are finding themselves entering into their slowest time of the year. With the pool industry being seasonal in many parts of the United States, it can be difficult to keep revenue flowing and to find profit during the  Read More