Blogs
Digital Media Marketing
How Ebooks Are Building Successful Pool Companies
Content Marketing, Digital Media Marketing, Local Marketing, Online Marketing
If you’re in the “eBooks are so 2010!” camp, here’s some news for you: eBooks for pool companies are proving to be more important than ever when it comes to marketing. According to Statista, eBook sales have soared from approximately 69 million units to 277 million units in 2017 in the United States alone. The Read More
The Latest Research on Why Google My Business Listings Matter
Digital Media Marketing, Google, Local Marketing, Online Marketing
The latest research on Google My Business listings has proven once again the importance of claiming your pool company’s business listing on the network. Bright Local spent over a year and a half analyzing 45,000 Google My Business listings across 36 industries. The findings can be found in their 2019 The Google My Business Insights Read More
The Proof Is in the Stats: People Shop Based on Visual Content
Content Marketing, Digital Media Marketing, Digital Media Stats, Video Marketing
When it comes to online shopping, visual content is taking over. While there will always be a need for text-based content, it’s becoming all the more apparent that visual content like images, memes, GIFs and video are becoming increasingly important for companies – and that could not be truer than for pool and spa firms Read More
Guidelines for Building the Best Pool Company Landing Page
Content Marketing, Digital Media Marketing, Pool Marketing Site
A pool company landing page serves many purposes. In an instant, a landing page can transport a visitor to your website, it acts as a funnel so you receive the best quality leads available, and they ultimately increase conversions. There are many benefits to having one or more landing pages. But if they aren’t done Read More