For businesses large or small, content marketing has been the most effective way to increase a brand’s online presence. Just having a website doesn’t cut it anymore. More and more customers are seeking the information they find online to learn more about certain products and services. This includes what they find on social media networks  Read More

SlideShare is often described as the “sleeping giant” of content marketing. While it doesn’t get as much mention as the other social sites, it can be an extremely powerful tool to increase exposure of your online content. In this article, we will introduce Slideshare and ways businesses and organizations can use it to extend brand  Read More

As our content marketing team can attest, creating content is hard work. If you’re going to spend time writing content, you’ll be most rewarded with a specific type of content that can provide you with long-term relevancy and ROI. If you’re new to the blog writing world, you may or may not have heard of  Read More

With a higher conversion rate and improved ROI, marketers are opting to include more video marketing into their content marketing strategy than ever before. That’s according to a video benchmark report from video and marketing analytics platform Vidyard. Approximately 71% of marketers said video content performance was either somewhat or much better than other types  Read More