If you aren’t sure if your business should leverage the benefits of content marketing, now might be the time to consider it! Content marketing campaigns have always been known to engage audiences and generate leads. And according to this recent infographic created by Captora, over half of customers (61%) are more likely to buy from  Read More

Since content marketing is a lot of work, marketers want to be successful at it. With every new “share,” “like,” and “view” comes a jump, a cheer, and a high five in the air. However, as this article by Social Media Today points out, while you’ll find that words “viral” and “shareable” being used interchangeably  Read More

The annual Local Consumer Review Survey by BrightLocal was released last week revealing findings about the growing importance of online reviews for businesses. This is the fourth year BrightLocal has conducted this study, which seeks to find customer attitudes toward online reviews and how reviews affect purchase of local business services. In this study conducted  Read More