Blogs
Google Chrome to Start Blocking Pool Websites with Mixed Content
Google, Web Design, Web Development, Websites
Last week Google stated that they will begin blocking mixed content on its Google Chrome browser. The update – known as Chrome 79 – is set to take place in December 2019. This is a big deal considering Google Chrome is largely the most popular web browser in existence today. So what exactly is “mixed Read More
Google Ads for Pool Companies: Worth It or a Money Waster?
Google, Local Marketing, Online Marketing
Pool advertisers and business owners who have spent any amount of time in the digital media marketing space have likely tinkered with the idea of Google Ads for pool companies. But while there are loads of benefits – like attracting new leads and driving sales – the horror stories about failed campaigns, loss of revenue Read More
Is Hiding Facebook Like Counts a Big Deal for Pool Companies?
Facebook, Online Marketing, Social Media
Earlier this year, Instagram announced that it was removing public “like” counts from its platform for seven countries. Now its parent company, Facebook, has announced that it has begun hiding Facebook like counts in a test throughout Australia as of late September. Many suspect that Facebook will be hiding Facebook like counts throughout many other Read More
How Ebooks Are Building Successful Pool Companies
Content Marketing, Digital Media Marketing, Local Marketing, Online Marketing
If you’re in the “eBooks are so 2010!” camp, here’s some news for you: eBooks for pool companies are proving to be more important than ever when it comes to marketing. According to Statista, eBook sales have soared from approximately 69 million units to 277 million units in 2017 in the United States alone. The Read More