Blogs
There is no question that videos help sell products. An email containing a video can increase the click-through rate by as much as 300 percent, and after watching a video, viewers are 64 percent more likely to buy a product online. Despite these statistics and many others which prove the effectiveness of video marketing, businesses Read More
Since late 2016, Instagram has been tinkering with shoppable product tags. By using this tagging function, retailers can “tag” products in their photos and, after a user selects his or her product of choice, a “see an in-app details page” will appear where the price, description, additional photos, and a “Shop Now” button will be Read More
Proof Social Media Marketing Is Essential for Reaching Millennial Shoppers
Digital Media Marketing, Search Engine Marketing, Social Media
The U.S. Census Bureau’s International Database has revealed that Millennials (a.k.a. those born between 1980 and 2000) make up 25% of the world’s population. As of June 2015, Millennials officially outnumbered the previous largest generation, the Baby Boomers. This is good news for businesses and marketers alike as it means that there is a whole Read More
Organic and Paid Search Ads on Google: What You Need To Know
Content Marketing, Digital Media Marketing, Email Marketing, Google, Search Engine Marketing
Entrepreneurs and business owners often find themselves embroiled in a debate between organic ads and paid search ads. Paid search ads, while effective, are taking away from from a company’s bottom line while organic ads are “free”. here is a reason why we have put “free” in quotes, and we will dig a bit deeper Read More