Facebook Tweaked Their EdgeRank Algorithm
Facebook recently tweaked their EdgeRank algorithm, increasing the visibility and amount of brand-based posts with higher levels of engagement compared to posts with only a comment or two. The new algorithm has made a dramatic change on organic reach, which may frighten brands but there is room to improve and learn from the algorithm change.
The update will also make it harder for Facebook users to “hide” posts from brands and in the end help increase brand promotion and engagement. The trick is figuring out what your brand can do to boost engagement and discover new ways to get a true connection to your Facebook fan base.
The Facebook update means you need to change your social content strategy and spend more time on sending higher-value posts to resonate positively with your Facebook community. One way you can supplement your new content strategy is by dipping into the new promoted posts. While the promoted posts are still dealing with their own tweaks, it is a great place to start testing out content.
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