Content Marketing | 4.2.14
Springtime is upon us. And with that, it’s April showers, May flowers, and a little spring cleaning here and there. It also marks the beginning of the second quarter. Do you like how your 2014 marketing efforts have gone thus far? Have you incorporated any content marketing efforts into your overall marketing strategy? If not, it’s time to get acquainted!
According to Nielsen, 27,000,000 pieces of content are shared everyday. And many predictions, assumptions, and insights as to what will be ‘big’ in content marketing in 2014 have trickled here and there throughout the last several months between digital marketers. However there are some aspects of content marketing that will stand the test of time for generating sales and success. Here’s a breakdown of the best types of content marketing that prove their worth:
1. Downloadable Content
Content marketing that’s in the form of downloadable content demonstrate your expertise and knowledge in your industry. By providing helpful and interesting information in the form of eBooks, whitepapers, and checklists for your audience to download, read, and learn more, gives you the opportunity to win credibility with those prospective customers that matter the most.
The biggest way to build your content marketing strategy while building search engine optimization for your site is through consistently creating new content on your blog. Each time your write a new blog post, it creates new content on your website, and Google LOVES finding new content. Blogging helps position your company as the expert, while at the same time, improving your search rankings in search engines results.
3. Case Studies/Testimonials
Customer reviews and feedback are extremely important for building credibility for your brand. After all,90% of customers say buying decisions are influenced by online reviews (Marketing Land).
Showcasing the best reviews made about your company helps prove that your company, products, and services work well. Adding case studies and testimonials to your website and sharing this information through social media, your blog, and other places on the web help demonstrate to the world that your business is supported and backed by others.
4. Email Marketing
With 91% of consumers checking their email at least once a day, email marketing still ranks as the top five pieces of marketing that digital marketers invest their spending efforts on (Express Pigeon). And that number has increased with the rise of marketing automation and big data. With email marketing, marketers have the ability to see what types of content work and gain a better understanding of their ideal target audience. The data of opens, click through rates (CTRs), A/B testing provide marketers with extremely helpful information about the ROI on their marketing efforts.
5. Social Media
Lastly, of course we had to add this one. It’s a must, especially for businesses that have content to share to their target audiences. Social media helps distribute your content so that it becomes viral and generates buzz. Depending on a business’s industry, businesses will need to point out the social media platforms that house their ideal target and post relevant content for that site. Are you a small bakery that posts behind-the-scenes photos of your latest baking endeavors? Facebook and Instagram are perfect. Are you an agency that seeks out other businesses to promote your services? LinkedIn would be great for sharing business and marketing tips.
No matter what’s trending or what’s in store for the future of content marketing, one thing is for sure. Quality content that inspires, motivates, and proves to be helpful will always prevail. As long as a business or content marketer keeps that in mind, they will see ongoing success with implementing content marketing into their overall marketing strategy.
About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.